How expensive is everyday life in Martina Franca compared to other towns in Apulia?

Martina Franca generally has a lower cost of living than the larger coastal cities of Apulia. Grocery prices are similar to the regional average, with fresh produce from local markets often cheaper than supermarkets. Utilities such as electricity, gas and water are billed at the national rates, but the smaller town size means lower consumption for heating and cooling. Dining out is affordable, especially at family-run trattorias where a meal for two can cost well under the national average for tourist hotspots. To get a precise budget, you can consult the Italian statistical institute’s regional cost indexes and compare them with your current expenses.