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City Profile

Bra, Piedmont

Italy · Comprehensive city data and intelligence

Compare Bra Custom Comparison
63
Overall Score

Bra is a picturesque town located in the Cuneo province of Piedmont, Italy, renowned globally as the birthplace of the international Slow Food movement. Situated in the Roero and Langhe wine regions, the town boasts stunning Baroque architecture, historic porticos, and a rich cultural heritage centered around gastronomy. People are drawn to Bra for its exceptional quality of life, vibrant culinary scene, and proximity to major economic and cultural hubs like Turin and Alba.

About Piedmont

Piedmont, located in northwest Italy and bordering France and Switzerland, is characterized by its sophisticated urban centers like Turin, surrounded by the Alps and rolling vineyard-covered hills. The economy is historically industrial, with automotive, aerospace, and mechanical engineering being major sectors, alongside a strong agri-food industry renowned for wine, truffles, and hazelnuts. Living in Piedmont offers a blend of urban elegance and rural traditions, with a lifestyle that values food, wine, and outdoor activities. The region experiences a temperate continental climate with cold, sometimes snowy winters and hot, humid summers, while the cost of living is generally more affordable than in Lombardy but higher than in Southern Italy.

29,870
Population
$32K
Avg Salary
88
Cost Index
62.6
Quality Score
How this 63/100 was calculated five components, with every reading behind them
Component Readings used Points Weight Contributes
Safety Safety score: 82 / 100 82.0 30% 24.6
Affordability Cost of living index (100 = national baseline): 88.0 58.8 25% 14.7
Economy & jobs Median household income: $34,000 Income needed to live here: $28,000 Unemployment rate: 6.2% 49.6 20% 9.9
Growth Population growth rate: 0.4% Job growth rate: 1.5% 42.5 15% 6.4
Business climate assessment Business climate assessment: 70 / 100 70.0 10% 7.0
Overall score 62.6

Provenance. These figures were produced by the research pass recorded as Tier 1 (fast) (q=52, partial — below threshold), last refreshed 17 October 2026. They are researched estimates drawn from public sources, not a licensed data feed.

Each component is scored against fixed published endpoints, so this number is comparable with any other city and does not move as the dataset grows. Scoring framework 2026.10 — full methodology, weights and accepted ranges.

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Performance

Quality Scores

Business
70
Livability
82
Affordability
75
Growth
71

Expenses

Cost of Living

The cost of living in Bra is generally moderate and sits slightly below the national average for major Italian urban centers, offering good value for money. Everyday expenses such as local produce, wine, and dining out are relatively affordable, heavily influenced by the region's rich agricultural output. While housing in the historic center commands a premium due to architectural charm and limited supply, utilities and public services remain in line with regional standards.

Average Rent
$850/mo
Groceries
$380/mo
Transport
$95/mo
Utilities
$170/mo
Healthcare
$150/mo
Gym membership (monthly)
$50.00
Cinema ticket
$9.00
Restaurant meal (mid-range)
$40.00
Monthly groceries
$350.00
Doctor visit (without insurance)
$80.00

Income

Salary Insights

Bra's economy is deeply rooted in food production, agriculture, specialized manufacturing, and tourism, bolstered by the presence of the University of Gastronomic Sciences in nearby Pollenzo. Local employment is supported by a robust network of small-to-medium enterprises, traditional craft businesses, and a thriving hospitality sector. The strategic location within Piedmont also facilitates commuting to industrial centers like Turin for specialized professionals.

The average salary in Bra is $32,000 per year. You would need approximately $28,000 to live comfortably.

Employment

Top Industries

Manufacturing +1.20% Healthcare and Social Services +1.50% Tourism and Hospitality +2.80% Agriculture and Viticulture +1.00% Food and Beverage Production +2.10%

Weather

Climate

🌡️
14°C
Avg Temp
☀️
29°C
Summer High
❄️
1°C
Winter Low
🌧️
31.40"
Annual Rain
💧
68.00%
Humidity
🌤️
264
Sunny Days

Mobility

Transport

Getting around Bra is convenient, with a walkable historic core and a reliable local bus network connecting outlying neighborhoods. The town's railway station provides direct connections to Turin, Cuneo, and Savona, facilitating easy regional travel without heavy reliance on a car. Road connectivity via local provincial roads also links residents quickly to the major A6 autostrada.

22 min
Avg Commute
52.00/10
Transit Score
78.00/10
Walkability
Medium
Car Dependency
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At a Glance

Pros & Cons

Advantages
Global capital of the Slow Food movement with an unmatched culinary and wine culture
High safety profile and tranquil, family-friendly community atmosphere
Strategic location in Piedmont with good rail links to Turin and regional hubs
Rich architectural heritage featuring stunning Baroque and Gothic buildings
Proximity to the scenic Langhe and Roero hills, a UNESCO World Heritage site
Drawbacks
Limited public transit options for reaching remote rural areas without a car
Older demographic profile can mean fewer large-scale corporate job opportunities locally
Housing in the historic center can be limited and competitive
Summer temperatures can occasionally rise significantly in the valley
Local wages are moderate compared to major northern Italian financial centers like Milan

Head to Head

Compare Bra

Bra VS Grants Pass Bra VS Toledo Bra VS Tigard Bra VS Eugene

Explore

Nearby Cities

Alba
64
Chieri
64
Moncalieri
70
Asti
60

Community Q&A

Questions about Bra

What people ask about living in and moving to Bra, Piedmont.

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Gathering the most common questions about Bra…

FAQ

Frequently Asked Questions

The consumer market basket tracks everyday necessities, including staple grocery items (such as milk, bread, eggs, and produce), residential energy bills (electricity, gas, and water), public and private transit costs, routine outpatient medical care, and standard consumer goods and services to ensure a representative monthly budget.

Even in close geographic proximity, local tax jurisdictions, municipal utility rates, zoning laws, and micro-housing markets can create wide cost discrepancies. For example, a city with strict land-use regulations or higher local sales taxes will typically exhibit elevated housing and consumer goods costs compared to an adjacent county with looser zoning and lower tax burdens.

Even in close geographic proximity, local tax jurisdictions, municipal utility rates, zoning laws, and micro-housing markets can create wide cost discrepancies. For example, a city with strict land-use regulations or higher local sales taxes will typically exhibit elevated housing and consumer goods costs compared to an adjacent county with looser zoning and lower tax burdens.

Local tax climates significantly shift a city's affordability score by directly affecting disposable income. Urblytica factors in state income tax brackets, local municipal property tax millage rates, and combined sales taxes to measure the true tax drag on median household earnings.

Core economic indexes and consumer price metrics undergo a comprehensive quarterly recalibration. This update cycle integrates the latest Consumer Price Index (CPI) releases, municipal utility rate adjustments, and regional housing data feeds to ensure all index comparisons reflect current economic conditions.

Housing is weighted as the single largest component in Urblytica's cost-of-living algorithm, typically accounting for roughly 30% to 35% of the composite score. It incorporates both median monthly gross rent and median single-family home purchase prices relative to local median income levels.

Normalization involves adjusting raw economic inputs against localized purchasing power parities (PPPs) and population-weighted density scales. This ensures fair, apples-to-apples comparisons between dense metropolitan hubs and smaller suburban or rural towns.

Utility indexing applies a rolling annual average that captures seasonal climate variations, such as increased summer air conditioning loads in southern climates or heavier winter heating demands in northern regions, providing a realistic year-round average utility expense.

Remote workers leverage the index to calculate real purchasing power parity when moving from a high-cost-of-living area to a lower-cost region. By comparing index differentials against their fixed salary, users can determine if their net savings and lifestyle quality will improve post-relocation.

While the raw Cost of Living Index measures pure expense levels, it is frequently paired with Urblytica’s local wage index and median household income benchmarks. This combined view highlights whether local salaries keep pace with local consumer goods and housing expenses.

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