City Profile
Barrie, Ontario
Canada · Comprehensive city data and intelligence
Barrie, Ontario, situated on the western shore of Kempenfelt Bay, approximately an hour north of Toronto, has transformed from a quiet lakeside town into a vibrant city of over 160,000 people. Its strategic location offers residents a blend of natural beauty, urban amenities, and reasonable commuting access to the Greater Toronto Area (GTA) [6]. The city is recognized for its picturesque waterfront, extensive parkland, and a lifestyle that balances outdoor recreation with a growing urban core. Barrie's appeal lies in its family-friendly environment, lower housing costs compared to the GTA, and a comprehensive range of healthcare, education, and recreational facilities [6].
Ontario, Canada, is a large and diverse province known for its vibrant multiculturalism and varied landscapes, from fertile farmlands to the Canadian Shield. The economy is robust and diverse, with major industries including manufacturing (especially automotive, information and communication technologies, biotech, pharmaceuticals, and medical devices), financial services, and other knowledge-intensive sectors. Living in Ontario generally offers a high quality of life with strong job markets, particularly in cities like Toronto and Ottawa, and access to healthcare and infrastructure. However, the cost of living is higher than the Canadian average, with housing, groceries, and transportation being the most significant expenses, and the climate features four distinct seasons with warm, humid summers and cold, snowy winters.
How this 66/100 was calculated five components, with every reading behind them
| Component | Readings used | Points | Weight | Contributes |
|---|---|---|---|---|
| Safety | Safety score: 85 / 100 | 85.0 | 30% | 25.5 |
| Affordability | No usable reading — dataset average used | 75.1 | 25% | 18.8 |
| Economy & jobs | Median household income: $73,434 Income needed to live here: $66,756 Unemployment rate: 9.2% | 23.8 | 20% | 4.8 |
| Growth | Population growth rate: 2.1% Job growth rate: 2% | 68.8 | 15% | 10.3 |
| Business climate assessment | Business climate assessment: 65 / 100 | 65.0 | 10% | 6.5 |
| Overall score | 65.8 | |||
Provenance.
These figures were produced by the research pass recorded as
Tier 3 (deep think) (q=64, partial — below threshold), last refreshed
3 July 2026.
They are researched estimates drawn from public sources, not a licensed data feed.
Each component is scored against fixed published endpoints, so this number is comparable with any other city and does not move as the dataset grows. Scoring framework 2026.10 — full methodology, weights and accepted ranges.
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Cost of Living
The cost of living in Barrie is generally considered to be slightly above the national average in Canada, particularly concerning rental prices [9]. As of June 2026, the average rent for an apartment in Barrie is approximately $2,350 CAD, which is about 16.74% higher than the national average. While housing costs are a significant factor, the median list price for homes in Barrie, at around $714,900 CAD in mid-2026, remains considerably lower than in the Greater Toronto Area. Utilities, groceries, and transportation contribute to the overall expenses, with monthly utilities averaging around $257 CAD.
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Barrie's economy is undergoing a period of significant transformation, with city leaders actively pursuing long-term employment growth through the development of new industrial and employment lands. While the city faced a higher unemployment rate of 9.2% in April 2026, efforts are underway to attract major employers and industrial investment, aiming to create thousands of new jobs. A substantial portion of Barrie's working residents commute outside the city, particularly to the GTA, highlighting the need for increased local job opportunities. The city's population is projected to nearly double by 2051, with a corresponding growth in job numbers, indicating a positive outlook for future economic expansion.
The average salary in Barrie is $50,212 per year. You would need approximately $66,756 to live comfortably.
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Transport
Getting around Barrie primarily involves personal vehicles, although public transit options are available. A significant portion of the workforce commutes outside the city, often to the Greater Toronto Area, indicating a degree of car dependency for many residents. Barrie Transit provides local bus services, and the city benefits from a direct GO train link to Toronto, offering a commuter rail option for those working in the larger metropolitan area. While specific walkability and transit scores were not readily available, areas like Downtown Barrie and Marina Bay are noted for being lively and walkable, with easy access to amenities.
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